OPPEIN Strengthens Global Presence with Strategic Branding Efforts in 2025

In 2025, OPPEIN HOME GROUP INC., the world’s leading cabinetry manufacturer, rolled out a series of well-planned branding campaigns that have significantly boosted its connection with consumers worldwide. These efforts combined impactful advertising with influencer partnerships, highlighting OPPEIN’s dedication to tailored home solutions and its forward-looking vision for the global home furnishing market.

At home in China, OPPEIN, the top name in custom home furnishings, launched a broad billboard campaign across key high-traffic spots, including airports and popular tourist destinations. Featuring Hu Ge, a celebrated Chinese actor and OPPEIN’s global brand ambassador, the campaign’s message, “Your dream home starts at OPPEIN,” reinforces the brand’s promise of quality and trust.

Building on this strong foundation, OPPEIN expanded its reach internationally with targeted campaigns in countries like Canada, Vietnam, Australia, the UAE, Saudi Arabia, and Russia. 

In Vietnam, the brand made a striking impression during National Day celebrations by securing prime advertising space on SkyLED Saigon, Southeast Asia’s largest digital screen. Later, it promoted its expanding showroom network, supported by local franchise partners.

In Saudi Arabia, OPPEIN KSA teamed up with the global headquarters to host influencer @dr_kholodiii for an exclusive two-day visit to OPPEIN’s advanced headquarters and manufacturing facilities in China, creating genuine engagement and excitement among her followers.

Today, OPPEIN operates in over 100 countries and regions, with more than 8,000 showrooms worldwide. By combining unmatched design, manufacturing, and operational strength with a focus on local needs, OPPEIN continues to empower its franchise partners and maintain its position as the world’s No.1 whole-house customization brand. Through ongoing innovation and localization, OPPEIN remains committed to helping families everywhere create their dream homes.